We had always thought of going to expand Mochadocs into the Brazilian market because it was a familiar market to us and also geographically so close to the Netherlands. Why start doing business abroad in Germany if we could do Brazil? Exactly, Brazil came as a surprise because we had never thought of it before.
In November 2022,
Rob Postma, our CEO, had a call with
Hans Blankenburgh, Chief Representative of
NBSO Belo Horizonte, Brazil. Rob and Hans knew each other from the past as colleagues. For his current role, Hans needed to select Dutch companies that could be interested in entering the Brazilian market. Hans asked Rob to join the first Web Summit tech event in Rio de Janeiro in 2023 because of the enormous possibilities the emerging Brazilian market had to offer.
Rob likes to qualify and since he and Hans had alw ays maintained good contact, he felt that this could be a qualified opportunity for Mochadocs to check out what South America could bring to the table. After this phone call, Rob immediately booked his tickets and a few months later he and Huib van der Struik, Chief Security Officer of Mochadocs, boarded the plane to the city of samba, beaches and
picanha (apparently the picanha in São Paulo had a better quality, but we didn’t know that at this point in time, haha).
