Why Contract Data Management?
Contract Data Management is a business methodology that helps companies by
creating valuable contracts and experiences tailored to them.
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What is the Contract Data Management Methodology?
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Contract Data Strategies
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The Contract Data
in your Strategy
What Is the Contract Data Management?
The Contract Data Management methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, employees, suppliers, partners, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their contractual journey with you.
The Contract Data Management methodology can be applied in three ways:
1. Create:
All different processes and data exchanges in the contract creation phases. Adding all needed data into a contract before signing. AKA the pre-contractual phase.
2. Sign:
All available digital signatures, applicable in different phases and situations. Adding aan contract signing data to finalize the contract. AKA digital signature.
3. Manage:
Focussed on maximizing the contract value by extracting all data from the contract in all systems across the enterprise including milestone and KPI management. AKA Contract Management.
Contract Data Management Strategies
These strategies will help you effectively market to your target audience the inbound way. Below, you’ll see there are specific strategies for each inbound method of attracting, engaging, and delighting consumers to keep your flywheel spinning and help your business grow better.
Contract Creation Strategies
Inbound marketing strategies that attract your target audience and buyer personas are tied to content creation and development.
To reach your audience, start by creating and publishing content — such as blog articles, content offers, and social media — that provide value. Examples include guides on how to use your products, information about how your solution can solve their challenges, customer testimonials, and details about promotions or discounts.
To attract your audience members on a deeper level through inbound marketing, optimize all of this content with an SEO strategy. An SEO strategy will require you to target specific keywords and phrases related to your products or services, the challenges you solve for customers, and the ways you help target audience members.
This will allow your content and information to organically appear on the search engine results page (SERP) for the people who are searching for this information — also known as your target audience or the right customers for your business.
Contract Signing Strategies
When using inbound strategies to engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you. When using these engagement strategies, inject information about the value your business will provide them with.
Specific engagement strategies may include how you handle and manage your inbound sales calls. Focus on how customer service representatives handle calls from interested people and prospects. Additionally, be sure you’re always solution selling rather than product selling. This will ensure all deals end in mutually beneficial agreements for customers and your business — meaning, you provide value for your right-fit customers.
Contract Management Strategies
Delighting inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.
Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to delight these people. Bots and surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value.
For example, chatbots may help current customers set up a new technique or tactic you've started offering that they’d like to take advantage of. Additionally, a satisfaction survey may be sent out six months after customers have purchased your product or service to get their feedback and review ideas for improvement.
Social media listening is another important strategy when it comes to delighting customers. Social media followers may use one of your profiles to provide feedback, ask questions, or share their experience with your products or services. Respond to these interactions with information that helps, supports, and encourages followers — this shows you hear and care about them.
Lastly, the mark of an inbound strategy focused on delighting customers is one that assists and supports customers in any situation, whether or not your business gets any value out of it. Remember, a delighted customer becomes a brand advocate and promoter, so handle all interactions, both big and small, with care.
Using the Contract Data in your Strategy
As an inbound marketer, your goal is to attract new prospects to your company, engage with them at scale, and delight them individually.
You also partner with your sales and services teams to keep the flywheel spinning effectively and help the business grow. It's a big job, but the inbound methodology and Marketing Hub have you covered.
Create Tools
- Workflows
- Business Rules
- Dashboards
- Reports
- Templates
- Sign-Offs
Sign Tools
- Standard Signatures
- Advanced Signature
- Authorized Signatures
- Integrations
Manage Tools
- Notification
- Kanban
- Stakeholder Management
- Dashboards
- Reports
- Templates
Contract Creation
You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time.
Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks using social media tools. Create ads to increase awareness of your brand with your target audience. Throughout each stage, you’ll be reporting on and analyzing these efforts to stay informed on what’s working and where you need to improve.
Contract Signing
Use HubSpot Conversations to create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site.
Use all the prospect and customer information in the CRM to personalize the website experience using smart content, and the entire buyer’s journey using email and workflows. Create brand loyalty by targeting specific audiences with your social content or ads. Choose from hundreds of HubSpot Connect integrations to add additional tools and features to fit your business’ unique needs.
Contract Management
Use email and marketing automation in conjunction with HubSpot Conversations to deliver the right information to the right person at the right time, every time. Use the Conversations inbox to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.
Use Inbound Marketing to Manage Better
Supporting the inbound methodology is Mochadocs complete CRM platform, which includes all the marketing, sales, customer service, and content management software you need to keep customer relationships front and center. These tools are powerful alone, but they’re even better when used together, helping you grow and market with the inbound methodology.
By combining the inbound methodology with the Mochadocs software, you’ll grow your business and get customers to buy more, stay with you longer, refer their friends, and tell the world they love you.